Neos

Massimo Pettiti enters Neos as CIO

Massimo Pettiti, former Head of Innovation at H3G - Tre Italia, enters Neos as Chief Innovation Officer to develop innovative services in the mobile and wireless domain.

mobc3 empowers mobile content delivery of Hewlett-Packard EMT media platform

mobc3 has been chosen by Hewlett-Packard as the leading and standard mobile content suite to integrate with HP EMT media platform. 

Thanks to this implementation and by providing a customer-centric mobile content experience with mobc3, media companies can now break out their siloed offering and abstract the content from the device, so that it can be leveraged cross-channel: digital broadcastng, mobile, web, web TV, gaming consoles, internet-of-things and 3D immersive media.

mobc3 successfully deployed on Google Phones and major gaming consoles

mobc3 Suite is now compatible with the new Android/Google phones and the most widespread gaming consoles, including the forthcoming Nintendo DSi: the connected edition of the 60M+ user portable gaming console. 

Accompanying the mass market adoption of rich media on mobile devices will make companies achieve the promise of the mobile Internet and create new business opportunities. Brands who want to thrive must provide their customers with access to the content through the screen and devices they interact with throughout their day. A proper iPhone and smartphone strategy, now extended with the new Google phones and the most successful gaming consoles in the world is a critical – and profitable – first step towards creating a digital marketing and content mix that makes a difference with the consumers who spend te most on being in touch with the brands.