The emergence of "context as content" - with its business and regulatory challenges - has been the topic of the presentation given by Luca Galli at the ITU Mainz workshop on "The Regulatory Environment for Future Mobile Multimedia Services", hosted by the Germany Federal Network agency ("Bundesnetzagentur", see the nice nameplate with the imperial eagle). Some 60 experts participated in the workshop, representing a range of regulatory and policy-making agencies, mobile operators, service providers, academic institutions, private firms, and others.
Luca talked about a number of application and services developed in the MobiLife project.
The main idea was about discussing how "context" and context-based solutions can be seen in the people's perspective by means of some simple questions like “What are you doing?” (to represent one's place and situation) or “How do you feel?” (talking about one's physical conditions) or “Would you like to join us?” (referring to possible social settings).
Business modelling and regulatory challenges have then been pointed out, touching issues like value networks evolution, content adaptation and copyright violation, privacy and trust changing attitudes, among others.
As a sidenote, we did enjoy also the "national party" feeling that was so high in Mainz - and all around Germany - for the World Cup (even at the airport... have a look at the dudes playing in one of the Flughafen Frankfurt public lounges).